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These factors determine the extent to which a government may influence the economy or a certain industry. COVID 19 Impact Analysis of Global Broadband Data Card Market Report 2020 Huawei Technologies Co. Ltd, ZTE Corp, Novatel Wireless Inc., Sierra Wireless Inc., Zebronics, D Link, Micromax, TCL Communication Technology, Band Rich, EE Limited, Airtel, Reliance . In Micromax Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Once it has a command of a respectable market share in India, and it has good bottom line, then Micromax can think of expanding to European countries. Your Bibliography: KUMAR, R., 2016. L – LegalLets look at each of these macro-environmental factors in turn.All the external environmental factors (PESTEL factors) One major problem with Micromax was that it brought too many models too fast. Pest Analysis of Telecommunication Industry 4581 Words | 19 Pages. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. that a government may levy around the fiscal year and it may affect the business environment (economic environment) to a gre… @Gokul – Yes, i do believe in the flagship model. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation’s performance. [online] Available at: [Accessed 23 April 2016]. In the case of Microsoft, the following political external factors are significant in strategic decision-making: 1. P – Political 2. Political stability in the majority of markets (opportunity) 2. This will ensure that Micromax bounces back and differentiates itself from others. This left consumers in the ditch because just when they brought a new Micromax mobile, another one launched. These are the sources and citations used to research micromax pestel. ✔ Create and edit multiple bibliographies. These are the sources and citations used to research micromax pestel. It is often used in collaboration with other analytical business tools such as the (SWOT analysis of Micromax - Micromax SWOT analysis, 2015), (Micromax Mobiles | SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share., 2016). Analysis: The Mobile Handset Industry. Bringing in a new CANVAS phone every 2 month was not the solution. Bibliography 3. Your Bibliography: Ivković, M., 2012. Your Bibliography: prezi.com. I also think ADVERTISEMENT is the key to Micromax’s revamp. [online] Visleshan.blogspot.in. [online] Slideshare.net. Analyze Strengths and Weaknesses of Byju's App. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. Here is the Micromax SWOT analysis. Published Date: 10 Aug 2017 Last Modified: 13 Sep 2017 Disclaimer: This essay has been written and submitted by students and is not an example of our work. SWOT Analysis is a proven management framework which enables a brand like Micromax Mobiles to benchmark its business & performance as compared to the competitors and industry. Step 6 - PESTEL, PEST / STEP Analysis of Bhagwati Products Limited - Making in India for Micromax. It is important to note that as situations can and do frequently change, this process should be repeated at regular stages to identify any changes in the macro environment. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Electronic Arts Inc. if it is situated in unstable political environment. And then i will run both the flagship models – Canvas and the new one. Available at: [Accessed 22 April 2016]. The major booster is the wireless mobile subscribers which have crossed 433 million. You can follow me on Facebook. The governments make their drug regulatory authorities, which supervise and implements the necessary regulations of drug control and they also regulate the operation of export and import of medicines and drugs, production and export of finished drugs, their sales and pricing (Mohammad Nayeem, Robaka Shamsher, 2011). Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. A PESTEL analysis is tool used to identify the macro (external) influences that may impact on an organisation as part of a strategic marketing audit. As of 2020, Micromax Mobiles is one of … Your email address will not be published. Micromax Informatics FZE (Micromax FZE) - Their subsidiary, Micromax FZE was incorporated on January 21, 2010 pursuant to the regulations regarding the establishment of a Free Zone Establishment under the laws of the United Arab Emirates, with registration number RAKFTZA-FZE-4003969. This is because its product portfolio is the cheap one, and not value driven which is the demand in the European markets. hello sir, what do you think is the way forward for micromax considering the fact that companies like xiaomi and huawei are aggressively expanding in the Indian market now and micromax is losing its market share? In 2015, Chinese brands doubled their market share to 18 percent, according to Counterpoint Research, taking away business from Indian budget phone makers such as Micromax, Intex, Lava and Karbonn. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. PESTEL analysis provides great detail about operating challenges Electronic Arts Inc. will face in prevalent macro environment other than competitive forces. Micromax Mobile. E – Economic 3. In-text: (SWOT analysis of Micromax - Micromax SWOT analysis, 2015). Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. But first, i want to concentrate on beating LENOVO, GIONEE, OPPO and other such brands. Micromax. Stp Analysis. Since then it has expanded by leaps and bounds and is now present in 119 countries managing more than 36000 outlets, making McDonald’s either the largest or the second largest restaurant chain in the world. Available at: [Accessed 22 April 2016]. Micromax Mobiles | SWOT Analysis | USP & Competitors | Brandguide | MBA Skool-Study.Learn.Share.. [online] Available at: [Accessed 23 April 2016]. 2016. Increasing governmental support for automation (opportunity) 3. Your email address will not be published. Has Micromax found a new formula to create a sustainable competitive advantage? But if it does not do that, then the company which has a good distribution network will win. tool that is used to identify and analyze the key drivers of change in the strategic or business environment McDonald’s first started its operations in U.S. in 1940. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Micromax FZE is engaged in the business of, export operations of the products of our Company. T – Technological 5. Process Analysis of Micromax Business. [online] Available at: [Accessed 23 April 2016]. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. SWOT analysis of Karbonn Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. I would like to ask a question, though. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. In-text: (Peddiraju, Peddiraju and profile, 2011). It has expanded to televisions and other products also now and hence is facing problems in cash flow. It is famous worldwide for its burgers but its initial product wasn’t a hamburger, it was a hot dog. This bibliography was generated on Cite This For Me on Friday, April 22, 2016 waiting for your replies. "Swot Micromax" Essays and Research Papers ...  Southwest Airlines SWOT & PEST Analyses Xavier Quarterman 10/9/2012 Southwest Airlines Southwest Airlines is an air travel company that was started in 1971 by two men, Rollin King and Herb Kelleher (Russell 2005). International Strategic Management Plan For Micromax Mobile 3546 Words | 15 Pages. So Micromax needs to invest to have certain flagship models (Like Samsung has Note or Galaxy series). 1. 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